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9 Tools for Better Market Research

BenchmarkONE

Focus groups. Now, whether you’re launching a product, preparing an ad campaign, exploring new markets for your service, or collecting feedback on one of your offerings, here are nine tools to strengthen your market research process. #1: Gathering and analyzing data. A/B Testing. Observing users/customers in the field.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Just 24 hours after Taylor Swift urged her 112 million-strong Instagram fan base to vote for Democrats in the mid-term elections, nonpartisan voter advocacy group Vote.org registered a whopping 65,000 new voters.