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Biznology
DECEMBER 26, 2012
I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time.
PureB2B
AUGUST 3, 2016
A blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their email, address, zip code, and other details in exchange for something of value you’re providing. You can also use their contact info for target marketing and advertising purposes. Include Irresistible Perks.
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PureB2B
AUGUST 3, 2016
A blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their email, address, zip code, and other details in exchange for something of value you’re providing. You can also use their contact info for target marketing and advertising purposes. Include Irresistible Perks.
Convince & Convert
AUGUST 2, 2012
Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Because sometimes, for example, Facebook advertising sponsored stories is a combination of factors. We’re seeing this shift, and Gary V himself told me in New York that they’re already deploying ads.
Digital B2B Marketing
APRIL 20, 2016
On the surface, if your marketing is already structured around specific accounts, using account-based targeting in your advertising programs seems like a natural next step. But how do these solutions actually target ads to specific companies? Even low-cost self-serve platforms like AdRoll can onboard an email database for targeting.
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