NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Hubspot

SEPTEMBER 21, 2016

Retargeting is a method of digital advertising that aims to entice users back to an advertiser’s site after they have left. Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Liveintent

JUNE 3, 2021

However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. What is email advertising?

Newsletter 137

Newsletter Paid Content Advertising Agencies Advertisements 137

Liveintent

JUNE 27, 2022

However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. Let’s get started.

Newsletter 62

Newsletter Paid Content Advertising Agencies Advertisements 62

Choozle

OCTOBER 22, 2018

Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. Ad group: A single set of ads with an associated bid and audience within a campaign.

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41