illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Semcasting

APRIL 11, 2018

.” Perhaps this loaded legal phrase should serve as a linchpin for first and third party data collectors and data brokers going forward. Some would say that any collection, holding, or using, of the identity of a person for marketing purposes is the problem. Some would say the problem is that collection of data is allowed at all.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

ClickZ

APRIL 29, 2021

IoT laws are still developing and marketers need to know exactly where their data is coming from to ensure compliance. While the law is well behind the curve for IoT technologies, marketers can get caught out by existing legislation being applied to the field. The Internet of Things (IoT) is transforming online marketing.

Online Marketing 145

Online Marketing Marketing AI Trends Paid Search Agency 145