Customer Experience Matrix

JUNE 27, 2014

It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. b2b lead scoring customer data platform marketing automation predictive lead scoring'

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Sales people can be alerted immediately when activity occurs. Here’s an example of Loopfuse Marketing Automation.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Engagio

JULY 10, 2017

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. In addition, intent vendors such as Bombora , MRP , and The Big Willow can deliver a layer of insight to maximize your findings. Rep activity levels.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    The result? . 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Oktopost

NOVEMBER 18, 2020

Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Over half of your target buyers are active on social networks. alongside the interest.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Anything Goes Marketing

DECEMBER 21, 2009

Addictomatic is a free tool that will get you started down this path. You may want to look at some of the paid services out there such as Radian6 or Vocus. I highly recommend that you query your database to understand how "active" your contacts are. At my company, I’m an active participant in our customer only community.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100