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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. East 6 th St. And the results?

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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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21 Best Social Proof Tools to Elevate Your Business Growth

Optinmonster

Testimonials can increase conversions on sales pages by 34%. What Is Social Proof and How Does it Help With Conversions? OptinMonster OptinMonster is the best WordPress popup plugin for lead generation in the market. Want to learn about the best social proof tools to improve your brand’s reputation? Nudgify Evidence.io

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. Content Marketing Stats for 2018 (Broken Down By Category). Blogging Statistics . . #1.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016.