Heinz Marketing

APRIL 19, 2022

Personalization is becoming increasingly prevalent in the B2B space, as the more personalized your outreach efforts are, the better your conversion opportunities become. These steps will ultimately lead to more personalized lead generation with higher conversion rates. Being Data-Driven. Leverage Social Media Presence. Wrapping It Up.

Lead Generation 102

Lead Generation Webinar Metrics Sales Qualified Leads Generation 102

SnapApp

SEPTEMBER 13, 2017

Well, we recently hosted a webinar with Marketo and our customer S&P Global Market Intelligence and heard from Senior Marketing Manager Michelle Patterson about how their marketing organization made the transition from volume to value focus. . . . And it’s not just conversion rates that improved. Sound too good to be true?

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Hinge Marketing

JUNE 25, 2014

Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more. Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Quite literally, it can cost an exuberant amount of money to launch an ad campaign that doesn’t resolve in clicks, conversions, or sales. When they are in the market, you can activate them at any moment in time.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Customer Experience Matrix

FEBRUARY 4, 2009

Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Engagio

MARCH 19, 2020

This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). So let’s break down exactly what it is: Channel – Refers to where the activity took place (webinar, tradeshow, content syndication, etc.). Well, now you can!

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

Engagio

MARCH 19, 2020

This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). So let’s break down exactly what it is: Channel – Refers to where the activity took place (webinar, tradeshow, content syndication, etc.). Well, now you can!

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62