Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Discoverability is measured by your company’s ability to be found on Google, or other search engines, at every step of the buyer’s journey. Organic Search. million of those users come from non-branded searches. Paid Search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122