SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Please keep my bias and your own limitations in mind as you read the following marketing channels. Just run the numbers on cost vs. performance/benefit. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Lead Liaison

JULY 18, 2019

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. About Lead Liaison.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access.

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Work Management Marketing Management 131