Act-On Automation CPO Lead Scoring 
Tomorrow People
FEBRUARY 2, 2018
The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. Instead, by bookending the process — setting goals and evaluating results — they act as supreme judge and jury while others execute.
Metadata
OCTOBER 6, 2021
We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. As you can see, there’s a huge range from lowest to highest values across the different metrics. Cost per lead (CPL): CPL measures the efficiency of your campaign.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
FEBRUARY 2, 2018
The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. Instead, by bookending the process — setting goals and evaluating results — they act as supreme judge and jury while others execute.
Metadata
OCTOBER 6, 2021
We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. As you can see, there’s a huge range from lowest to highest values across the different metrics. Cost per lead (CPL): CPL measures the efficiency of your campaign.
Terminus
NOVEMBER 13, 2019
When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus.
Expert insights. Personalized for you.
153 
Let's personalize your content