Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Ignite Tech

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. Q&A with Kevin Bobowski, Act-On CMO.

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

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5 Ways Predictive Lead Scoring Aligns Your Sales And Marketing Teams

Ignite Tech

Learn how to connect the dots between sales and marketing by implementing a predictive lead scoring model that produces qualified leads. Normally, marketing produces leads and hands them off to sales, which then handles the rest of the journey. But this division of labor assumes that all leads are created equal (you can hear the laughter from the sales team now). Do you have MQL’s (Marketing Qualified Leads)? Do you have SQL’s (Sales Qualified Leads)?

Top 10 marketing automation tools every marketer must have


Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. How can marketers free up their time to focus on more important aspects, do you ask?

The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. Pricing on this starts at $14.95

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Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform


KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform


KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform


KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

How Sales Intelligence Helps You Close More Deals

Ignite Tech

Reps would research prospects and work their way through lead lists in a largely hit-or-miss fashion. Sales teams had more leads and data than ever to deal with, and less time to do it. Example: Data on prospect actions and attributes that may mark them as a likely buyer.

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What is Lead Qualification?

Ignite Tech

Lead qualification is the process that marketing and sales teams use to screen prospects before sending them to sales reps for further action. In theory, qualified leads are the prospects who are most likely to become customers and who best fit the company’s ideal buyer profile. The goal is to maximize sales efficiency by ensuring that salespeople only devote time to leads they can win. Lead qualification as it’s traditionally done is error-prone and haphazard.

Seven Fundamentals for Marketing Automation Success

Golden Spiral

Marketing automation is a software solution combined with a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Nucleus Research reports marketing automation improves productivity by an average of 20 percent.

Sales Automation 2020 Guide


If there’s one thing that every business can benefit from, it’s sales automation. If done correctly, sales automation can: Standardize and automate your sales process. Save time by automating and streamlining repetitive tasks. Automate meeting scheduling and followup.

The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Today’s post is about Marketing Automation. Check out the previous quick start guide posts on ABM orchestration content amplification. Marketing automation platforms are a foundational element of the martech stack. Marketing Automation Platforms. Act on your insights.

Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”

Ignite Tech

This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. AdRoll, Outreach, Pardot, Act-On, etc.). This is why larger vendors, like HubSpot, are entering the market with watered-down versions of predictive scoring, which is helping to broaden awareness for the opportunity. At Infer, we see predictive scoring as a subset of a broader system of intelligence, which is the future of B2B Marketing.

The Truth About Intent Data


If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. Page views, email opens, white paper downloads, site search strings, and so on.

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Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others.

10 Best Marketing Automation Software for Agencies


Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. It can increase productivity, grow revenue, reduce overhead, and save time so your teams can be more agile, high-performing, and deliver on their goals. . What Are You Looking to Automate? Lead scoring/qualifying . Act-On.

11 of the Best Marketing Automation Platforms


Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Taken together, these provide a clearer picture than usual of the state of marketing automation.

Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. More than 60% of marketing leaders are now using at least one marketing automation platform. A Grand View Research report also suggested that the global marketing automation software market is expected to reach $ 7.63 Act-On.

Get the Most Out of Your Marketing Automation Platform


All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively.

4 Top Marketing Automation Tools for Startups

A Better Jones

If you’re a startup, this means choosing the right marketing automation tool to help scale your business beyond the size of your team. The following marketing automation tools bring something new to the table, and offer efficient strategy planning for just about any type of business. Instead of dividing your email contacts into lists, Drip tags every person separately, based on different events and trigger actions. The only downside of Act-On is the hefty price tag.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them.

Why Marketing Automation, Why Now?


If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. So in a nutshell, what does marketing automation do, and why should you care? I first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Since then, automation has become essential for me as a marketer — it’s not a trend anymore, it’s a staple. Why Marketing Automation, Why Now?

How to Use Automated Content Marketing


Marketing automation helps make life a little easier. Let’s take a look at marketing automation in a broad sense to truly understand the specifics of how automated content marketing. Lead generation is what fuels the sales process. What is Automated Content Marketing?

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.

The Ultimate Marketing Automation Checklist for Buyers

TrustRadius Marketing

Need help writing a marketing automation software requirements document? This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team. Check out this list of 26 key marketing automation requirements, brought to you by buyers who have been through the process before. Common Marketing Automation Requirements for Businesses. Marketing Automation Platform Scorecard Template.

How to Automate eCommerce Customer Retention to Boost Lifetime Value


As an online store owner, you’ve no doubt seen how so many eCommerce marketing strategies are focused on getting new customers to buy from you for the first time. . Why you should automate your retention strategy. So let’s get into automating customer retention!

Email Marketing vs Marketing Automation Software

TrustRadius Marketing

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Marketing Automation Software. Lead Management.

5 Ways Marketing Automation Enhances Customer Loyalty


The renewed focus on customer loyalty is for a good reason. Client retention is nothing new, but the scale at which marketing automation allows us to retain our loyal clients most certainly is. Marketing automation leads the customer loyalty revival. So how are leading brands use marketing automation to delight customers and earn the benefits of customer loyalty? Read on to find out. So double down on that 20%. Imagine it’s 1953.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

In case you were wondering, I see four themes emerging today in B2B marketing automation: services: vendors are bundling their systems with services to help marketers use them, either by offering the services themselves ( LeadLife , MakesBridge , Ontraport (formerly OfficeAutoPilot), RightWave , SalesEngineInternational ) or by creating versions that agencies resell to their clients ( Optify , MindFireInc , many others).

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database.

NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. Before building its system, the company spent six months talking to current marketing automation users. Howard Sewell of Spear Marketing Group made a similar point on his own blog.

6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 Choose the right marketing automation solution.

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. automation.

40+ Of The Best Marketing Automation Tools For Your Business

Referral Rock

It’s no wonder why many businesses struggle with picking marketing automation tools. Many businesses are compelled by the idea of automating their marketing. Yet they become overwhelmed with the amount of marketing automation tools available. These visitors will turn into leads.

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Automation rules. Marketing automation. Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. What Do Automation Rules and Marketing Automation Mean? Related: Automation Rules for Beginners. It enables you to send a series of emails based on actions that recipients take.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. How exactly does marketing automation make this happen?