ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. It acts as a digital middleman. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

LeadSquared

JUNE 22, 2021

Any ad specialist worth their salt knows that digital advertising is all about constant testing. Audience who are most likely to click on your ad. Let’s look at a funnel describing the stages a consumer must go through for buying a product or service. So, let’s get started. And no strategy is one-size-fits-all. Brand Awareness.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52