chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. “Disintermediation” became a punchline. There’s been a stream of martech acquisitions lately.

Long Tail Marketing 70

Long Tail Marketing Disintermediation Amazon eCommerce 70

Engagio

JANUARY 9, 2017

“The evolution of ABE will continue to challenge CEOs and executives to rethink all roles, responsibilities and reporting relationships involved with account acquisition and retention in order to optimize performance in a true team selling environment. CMO and Cofounder at Terminus. CMO, DiscoverOrg. Sangram Vajre.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. I haven’t talked to you since the acquisition. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ He Predicted Marketing Automation and ABM. What’s Next?! I ask Jon how do we get beyond ABM?

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112