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New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

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Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service

Versium

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. The performance of the lists that are generated is so strong that Versium guarantees they will outperform other types of marketing lists.

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Deliverability Blunders & How They’re Solved

eDataSource

At eDataSource, we strive to help our clients learn proactive steps to avoid these situations in the first place, the KPI’s and warning signs to help raise the alarm when potential issues arise, and if/when you do find yourself on the wrong side of a major email blunder, how finding the right deliverability partner can help get you back on track. .