Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 25, 2007

I speculated that the most likely candidates for combining all these systems were either the Web platform vendors or enterprise marketing systems. That’s always an appealing combination for a vendor. This bodes ill for the many stand-alone online marketing firms.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Single Grain

AUGUST 8, 2023

Key Results: Programmatic advertising campaigns led to increased contact-us form fills and brochure downloads, resulting in an average cost per acquisition (CPA) of $6.70. Marketing Approach : Cyber Publicity helped Kellogg Company utilize programmatic buying through DoubleClick Digital Marketing, leveraging display and video campaigns.

Case Studies 52

Case Studies Case Study ROAS Advertising Agencies 52

Customer Experience Matrix

MAY 23, 2007

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. But somehow I had assumed that the more integrated vendors had already assembled a fairly complete package. The results were a surprise. Interesting days are ahead.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120