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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Andy Crestodina.

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Blending Advertising with Organic. ” Google is very, very concerned with creating a seamless experience now where it’s hard to tell what’s an ad and what’s organic. I just had a conversation this morning with a very talented CMO of a large B2B software company. I think this is a key reason why.