Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Directive Agency

JUNE 29, 2018

Now, we’ve talked a lot about where Google is going and a little bit about what you can do about it, but let’s talk about now where B2B marketers are going, what we’re seeing across our portfolio and the direction B2B marketers are heading. Where are B2B Marketers Headed?

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

SnapApp

APRIL 4, 2018

41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source. BigSpeak | EVP - Marketing. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ledger Bennett

DECEMBER 28, 2020

One leaving any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team fated to go the way of the dinosaur. Refocus from ABM to URM. Rightly or wrongly Account Based Marketing (ABM) has been the focus of B2B marketing and marketers for a number of years.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52