acquisition vendor 
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. What’s that?
Heinz Marketing
MAY 20, 2022
While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time.
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SWZD
DECEMBER 27, 2017
Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s. Vass’s comments and ideas corroborated emedia’s own 20 year experience serving demand generation clients, and there are a number of valuable takeaways: 1. Then make the moves to get it done.
SWZD
DECEMBER 26, 2017
Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s. Vass’s comments and ideas corroborated emedia’s own 20 year experience serving demand generation clients, and there are a number of valuable takeaways: 1. Then make the moves to get it done.
SWZD
DECEMBER 26, 2017
Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s. Vass’s comments and ideas corroborated emedia’s own 20 year experience serving demand generation clients, and there are a number of valuable takeaways: 1. Then make the moves to get it done.
Customer Experience Matrix
MARCH 29, 2010
As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. The system can also import external predictive models from vendors such as SAS and SPSS. Too bad more people don't use it.
TrustRadius Marketing
NOVEMBER 2, 2022
Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE.
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