acquisition 
Outbound Engine
NOVEMBER 12, 2019
According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. We started with the classic sales funnel known by the acronym AIDA, short for Awareness, Interest, Desire, Action/Purchase. Remember, 85% of small businesses rely on word-of-mouth referrals. That’s huge!
Inbox Insight
OCTOBER 22, 2018
Most commonly used as a tactical approach spanning the full life-cycle of your acquisition programmes, getting it right can make significant improvements to your ROI, helping you achieve the outcomes you plan for. These 6 tried and tested tips draw influence from the trusted AIDA model developed by the late great R.
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Valasys
JANUARY 20, 2023
B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! The buyer’s journey and lead acquisition objectives are quite different. Discovery can be also made through word-of-mouth marketing.
Single Grain
SEPTEMBER 22, 2023
AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. LTV:CAC: Ratio of Lifetime Value to Customer Acquisition Cost. WOM: Word-of-Mouth.
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