acquisition 
PureB2B
SEPTEMBER 11, 2016
Churn Rate. Customer Acquisition Cost (CAC). Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.
PureB2B
SEPTEMBER 11, 2016
Churn Rate. Customer Acquisition Cost (CAC). Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. 60 Common Marketing Acronyms. Find out why.
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