PureB2B

SEPTEMBER 11, 2016

Churn Rate. In marketing, this is when you curate your content to fit the user’s preferences. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. In marketing, this is when you curate your content to fit the user’s preferences. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. AIDA: Attention, Interest, Desire, Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28