AIDA Churn Rate Cost Per Click Cost per Lead 
PureB2B
SEPTEMBER 11, 2016
Churn Rate. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. Customer Acquisition Cost (CAC). This is also commonly used in email marketing to increase engagement.
PureB2B
SEPTEMBER 11, 2016
Churn Rate. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. Customer Acquisition Cost (CAC). This is also commonly used in email marketing to increase engagement.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. 60 Common Marketing Acronyms.
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