How Customer Experience Management (CXM) will become Smarter in 2020


Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year.


How to Optimize the Cost of B2B Marketing


Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. B2B Marketing


10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Isn’t B2B marketing tough? Using brand segmentation, brands get more specific about their target market.