Intent Data: How to Generate Quality Sales and Marketing Leads
DealSignal
APRIL 10, 2024
First-party data is a no-brainer and teams will typically supplement with either second or third-party intent data. You can upload and use intent data with a tool like an ABM platform or Google Ads, which refers to them as “In-Market Audiences.” This is typically done with help from a solution like an ABM platform.
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