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B2B Marketing Department Structure: Finding the Right Approach

Act-On

We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy. Consider how your team will use agencies, consultants, and freelancers to support marketing programs.

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ABM highlights of 2021

Strategic-IC

And what a year for ABM. Without a shadow of a doubt, ABM came of age in 2021. Now I hear some of you saying that Account-based Marketing has been around now for some time - almost 20 years. Check out this episode of Let’s talk ABM where I speak to the very person who coined the term ABM - Bev Burgess).

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Meet The 2024 Class Of B2B Innovator Award Winners

B2B Marketing Exchange

Laurie Cremona Wagner, VP, Marketing Operations and Strategy, Pure Storage Wagner spearheaded the launch of a transformative global go-to-market strategy, which redefined the company’s approach to account-based marketing and territory targeting. Rashmi Trikha, Sr.

Class 59
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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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300 Women Making An Impact In B2B SaaS

SalesIntel

Her storytelling expertise has been recognised through invitations to judge the Digital Impact Awards, the IABC Gold Quill Awards and the PRWeek Global Awards. Specializing in the SaaS, services, and manufacturing sectors, we leverage stackable learning units tailored to foster sustainable skill development and behavioral transformation.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Email Marketing. Account Based Marketing. Video Marketing.