PureB2B

MAY 30, 2022

One-fifth of that is spent on contact and account research alone. Technographics can nullify this wasted time by ensuring that salespeople spend their time selling rather than finding people to sell to. Improve Account-Based Marketing Campaigns. Chad Burmeister, CEO – ScaleX.ai. Data scraping.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Effectively, we listen to companies, companies that you want to sell to, or companies that maybe are already your customers. Second is Service Available Market.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Effectively, we listen to companies, companies that you want to sell to, or companies that maybe are already your customers. Second is Service Available Market.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Engagio

APRIL 20, 2020

As you’ll see, Account-Based Marketing is more relevant and effective than ever before. Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Therefore, you must be selective when making channel decisions.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Martech

OCTOBER 10, 2022

Owned and led by CXOs, this always-on GTM work is not a marketing thing, a sales thing or a strategy team thing. Instead, develop dedicated, cross-functional teams to continuously collect and then operationalize customer intelligence into: The products you provide. The market segments you prioritize. The best channels to market.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 116

Engagio

APRIL 20, 2020

As you’ll see, Account-Based Marketing is more relevant and effective than ever before. Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Therefore, you must be selective when making channel decisions.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Albacross

JANUARY 17, 2020

This is great for cold calling or cold emailing. It avoids you having to contact a generic email address and, when calling, allows you to ask to speak to a specific person rather than the person in charge of marketing, finances or whatever department you are looking to contact. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122