Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency
DemandBase
MAY 28, 2020
In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. Purchase Intent. And they may not even be a definitive indication of purchase intent. click to tweet.
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