The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
This, coupled with the prescribed workflow not lending itself to B2B account-based marketing (ABM), makes opportunity lead source a sometimes subjective—though always crucial—data point. Bizible is strongly focused on ABM, and it provides the type of closed-loop reporting and dashboards these kinds of marketing teams need to see.
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