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How To Integrate Intent Data Into Your Martech Stack

NetLine

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. When you create cross-departmental alignment, you build a strong foundation for your ABM strategies. #2 Let’s get started. #1

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. This is crucial among ABM best practices but is often overlooked. Are you ready to take your B2B marketing game to the next level?

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Exploring the Best Cognism Alternatives: A Comprehensive Comparison of Features and Pricing

SalesIntel

Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. The platform provides search filters, intent data, data enrichment, technology tracking, and account-based marketing (ABM) capabilities.

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Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

Most of the reasons why marketing can’t prove value and impact are data related, yet we prefer to outsource this – lead qualification, ICP score, account scoring, lead routing are all data problems before they are marketing problems. Because of the velocity of the data, because of the companies with high lead volume.