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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. Increases Brand Recall.

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. What our customers had to say about it “I wouldn’t want to do ABM without Demandbase.

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Integrate Acquires Akkroo Upgrading B2B Events

Valasys

This represents the largest areas for B2B marketing investment. This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform. Face-to-face events account for 18% of B2B marketing expenditure and have become the number one demand tactic for B2B marketers.

CPO 49