ABM, CPO, Demand and MQL - B2B Marketing Zone

How the Terminus Fall Release Shines a Light at the Top of the Funnel

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. B2B marketing departments were trying to shift towards creating meaningful relationships with entire teams and buying groups but were ill-equipped to do the job, and sales was unmotivated to partner beyond the MQL handoff.

Top of Funnel

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

How the Terminus Fall Release Shines a Light at the Top of the Funnel

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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