7 Questions You Need To Ask When Hiring a Demand Generation Manager
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JANUARY 27, 2022
At face value, what you’re looking for in this answer are key terms such as cost per click (CPC), cost per lead (CPL) and click-through rates (CTR). Do all B2B companies need to run an ABM program? Because, if we’re being honest, whether or not ABM works depends on a lot. Yes, they should know how to run an ABM campaign.
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