Remove ABM Remove CPC Remove POS Remove Word of Mouth
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.