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Be part of the change: Tuesday’s Daily Brief

Martech

While researching the all-new updated MarTech Intelligence Report on account-based marketing (ABM) solutions, which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers are helping those companies turn prospects into customers.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

Combined with the demographic, technographic, “fit-data”, psychographic data, past buying histories & research methodologies of the prospects, the firmographic data can be used for the intent-based targeting of the prospects.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Unsplash has over a hundred collections of beautiful stock images donated by various photographers around the world, which you can use with no copyright restrictions. Iconmonstr is another repository which has over 3,400 free icons you can use without copyright restrictions. Images are free of Copyright restrictions.

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The Ultimate Guide to B2B Display Ads

sagefrog

Unlike display ads, social media ads are tailored for specific platforms, with precise targeting options based on user interests, demographics, and behaviors, fostering direct social connections and engagement. It’s equally important to ensure that your ad content aligns with the challenges and goals of your buyer personas.

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