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Stop the Sales Drop: Marketing Shifts For Stronger Growth

Marketing Insider Group

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. Register now at: [link].

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

According to SiriusDecisions, 92% of B2B marketers, globally, consider ABM extremely or very important to their overall marketing efforts. An integrated ABM strategy well-orchestrated with the sales & marketing team & by employing data from omnichannel (viz.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. Check out the rates and registration info here. B2B Forum is on Track to Sell Out and the Summer Rate Ends August 18th.

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Highlights from OpsStars 2022

LeanData

With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. Evan Liang, Co-Founder & CEO, LeanData. He shared practical ABM tips and best practices based on his own playbook at Demandbase. . A Single Source of Customer Truth.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Strategy 2: Account-Based Marketing (ABM) ABM is a targeted approach to B2B lead generation that focuses on high-value accounts rather than individual contacts.