Aberdeen

MARCH 25, 2019

Video ad targeting is a key tactic to leverage the power of intent data. Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads. Increased data volume is both a boon and a potential trap for data-hungry marketing organizations.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Madison Logic

JULY 6, 2023

With an astonishing 117% increase in SMBs researching AI solutions over the past year, marketers should seize this interest and target this audience with personalized content and messaging that directly addresses their concerns and pain points. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Madison Logic

JANUARY 17, 2024

Capitalize on this growing concern by integrating  insider threat ,  clickjacking , and  malware analysis  content in your promotion strategy.  In addition to understanding the different types of cyber breaches, our data also suggests an increased appetite for ways organizations can better prepare themselves for attacks.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Madison Logic

OCTOBER 26, 2023

Request a demo to learn how Madison Logic can help you activate a more successful data-driven ABM strategy today. For instance, ML Insights data indicates that small companies—those with less than 50 employees—are being increasingly targeted with fintech content and messaging, but are registering low research and engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

PureB2B

JULY 7, 2022

Intent data lets businesses zero in on B2B leads who are ripe for a sales pitch. They also avoid spending money on content that will go unused in conversion paths. This optimizes the business’s marketing spend while skyrocketing sales performance. Don’t focus on a single source of intent data.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52