Valasys

FEBRUARY 26, 2024

Gone are the days of scattershot marketing campaigns. By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Predictive look-alike modeling throws these limitations out the window.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Madison Logic

JANUARY 17, 2024

Capitalize on this growing concern by integrating  insider threat ,  clickjacking , and  malware analysis  content in your promotion strategy.  In addition to understanding the different types of cyber breaches, our data also suggests an increased appetite for ways organizations can better prepare themselves for attacks.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Aberdeen

MARCH 25, 2019

Video ad targeting is a key tactic to leverage the power of intent data. Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads. Increased data volume is both a boon and a potential trap for data-hungry marketing organizations.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Madison Logic

JULY 6, 2023

By analyzing metrics such as pipeline volume, value, and velocity, marketers can gain insights into how an account progresses through the buying journey. If an account is not advancing through the pipeline, marketers should review their targeting strategy based on data analysis.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Madison Logic

OCTOBER 26, 2023

ML Insights offers B2B marketers the most advanced dataset available, simplifying the identification of in-market accounts, the prioritization of individuals to engage within the organizations, and the content that can accelerate the sales cycle for each audience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

QuanticMind

JANUARY 9, 2019

Google’s image analysis capabilities provide one such example. Both AI and machine learning can help marketers analyze large amounts of consumer data to better understand their interests, needs, and purchase intent , while also automating and optimizing this process. AI vs. Machine Learning: Optimizing Marketing Spend.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40

QuanticMind

MAY 8, 2019

You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40