SmartBug Media

APRIL 17, 2020

Involve both sales and marketing in the conversation. De-duplicate your leads. Marketo Sales Connect offers sales automation to complement Marketo’s marketing automation strengths. They can also build out automated email sequences and link to assets. Account-Based Marketing.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. It’s another form of Account-based Marketing (ABM).

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

SEPTEMBER 4, 2019

Account-based marketing tools. Accounting integrations. Data cleaning and de-duplication. Zapier -- integrations automation. Mailchimp -- email and marketing automation. Autopilot -- marketing automation. Employee advocacy programs. Call system integrations. SMS messaging.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Marketing and Sales Operations enjoy fuller and more accurate segmentation reports, prospect decisioning improves, and leads are routed to the proper sales rep.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Heinz Marketing

AUGUST 5, 2021

Today’s post is about ABM Orchestration. Check out the previous quick start guide posts on content amplification and sales automation. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This is useful in Account based sales & marketing.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This is useful in Account based sales & marketing.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40