How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot
MAY 19, 2020
There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy.
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