Markempa

APRIL 16, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

Convert

AUGUST 24, 2022

When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. What’s the Problem With Personas?

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

B2B Digital Marketer

MARCH 25, 2021

Jeff is a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation. So I have a computer science usability theory and search engine design background worked at a lead gen focused company. He joined TechTarget through their acquisition of KnowledgeStorm. Podcast Timestamps/Outline.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. Buyer Persona – Your ideal buyer. That buyer should be as precise as possible.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40