A/B testing Buyer Personas Lead Generation Marketing Proposals 
B2B Digital Marketer
MARCH 25, 2021
Jeff is a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation. 01:39 – What questions B2B digital marketers should be asking themselves today. 37:15 – What is B2B Digital Marketing? More episodes on content marketing: [link]. in language.
Convert
AUGUST 24, 2022
When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. What’s the Problem With Personas?
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