Remove A/B testing Remove Buyer Personas Remove Cost per Lead Remove Lead Generation
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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

A/B TestingTesting two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. Buyer Persona – Your ideal buyer. That buyer should be as precise as possible.