A/B testing, Buyer Personas, Lead Generation and PPC

How to Make Your Content Strategy Process Easier and More Effective

B2B Digital Marketer

MARCH 25, 2021

Jeff is a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation. So I have a computer science usability theory and search engine design background worked at a lead gen focused company. And, um, they said, you know, should I be buying with PPC? Podcast Timestamps/Outline.

Process

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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. Buyer Persona – Your ideal buyer. That buyer should be as precise as possible.

Paid Content

Paid Content Top of Funnel Work Management Marketing Management

B2B Marketing Zone

How to Make Your Content Strategy Process Easier and More Effective

Digital Marketing Terms – 60+ Terms Explained and Simplified

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