article thumbnail

Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52
article thumbnail

Tips For Picking the Best DXP 2022

TrustRadius Marketing

You can, of course, improve the boat. You can look through categories like AB testing, Analytics, CMS, etc., If the bundle of features looks less impressive compared to what you already have, avoid them. . This does not automatically mean buying an expensive DXP software, and most DXPs are expensive.

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

We made a test of this for a 300, 500-person classes in Stanford and MIT. And of course, you get all the information in the back end. Nicolas Vandenberghe: Yes, of course. ” Segment style, all data driven AB test. Guillaume left, but AB test was still there. Ilya Volodarsky: Yeah, in realtime.