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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently.

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Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. Type 2: Blog and Resource Content. After you have your core content in its place, we pivot into crafting exceptional blog and resource content.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? But personas can be so much more than semi-fictional depictions of your ideal customer.