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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

In the past, organizations could afford to bludgeon prospects and buyers into a state of submission with overwhelmingly loud marketing tactics. Ubiquitousness was synonymous with being “the market leader”. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots.

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44 Best SaaS Tools for Businesses in 2023

accelerate agency

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. There are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. Platform-wide sales automation that’s easy to set up.

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44 Best SaaS Tools for Businesses in 2023

accelerate agency

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. There are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. Platform-wide sales automation that’s easy to set up.

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Top of those facets is marketing and communications.