SmartBrief - Marketing

JANUARY 30, 2024

Read on for a primer on the Internet Protocol Television standards throughout the world. North America, South Korea, Suriname and the Dominican Republic use TV specifications from the Advanced Television Systems Committee.

Broadcasting 82

Broadcasting Television marketing Internet Marketing Distribution 82

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. billion by the end of 2027, per eMarketer. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift.

Marketing AI 85

Marketing AI Advertisements Advertising Trends 85

MarketJoy

AUGUST 4, 2022

The expensive ways of advertising a product on the television and then waiting for the phone to ring has disappeared in many ways. According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. By 2027, CTV ad spending is projected to reach a colossal $42.44B. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Single Grain

MAY 24, 2023

3) It’s expected that, by 2027, mobile sources would account for 130.5 26) Compared to advertisements on television or streaming services, 59% of YouTube users believe that YouTube advertising is more relevant to their interests ( Google ). Remember, it’s rarely a question of if they’re on social media.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98