Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer.

Marketing AI 108

Marketing AI Advertisements Advertising Trends 108

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. In contrast, DOOH advertising offers dynamic content that can change based on various triggers, such as time of day, weather conditions, and audience demographics. Last year, U.S. ad spend in this channel climbed to an impressive $2.87

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Single Grain

MAY 24, 2023

Part of knowing which social media platforms are the best placements for ads requires extensive research to learn the utility of each social space, the demographics that are attracted to each, and the intent of the users there. 3) It’s expected that, by 2027, mobile sources would account for 130.5

Paid Content 98

Paid Content Statistics Social Media Advertisements 98