Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Here are a few of the key trends shaping the future of TV advertising in 2024.
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. By 2027, CTV ad spending is projected to reach a colossal $42.44B. Deloitte forecasts an increase in global consumer engagement with audio entertainment in 2024.
Digilant
APRIL 16, 2024
billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. For example, inside a subway car, digital screens can display a mix of news updates, weather forecasts, and ads. Last year, U.S. ad spend in this channel climbed to an impressive $2.87
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