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TV advertising: 6 key trends to watch in 2024

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. billion by the end of 2027, per eMarketer. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift.

Marketing AI 91
Marketing AI Advertisements Advertising Trends 91
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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. By 2027, CTV ad spending is projected to reach a colossal $42.44B. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

Advertising Agencies 73
Advertising Agencies Advertisements Advertising Allocation 73
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